At BELIF PETFOOD (INT) SDN. BHD. (1387421-H) (“BELIF,” “we,” “us,” or “our”), we are committed to protecting the privacy and personal information of our customers, website visitors, and pet owners who trust us to provide high-quality, science-backed pet nutrition. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you interact with our website, products, or services. By using our website, products, or services, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect information to provide you with the best possible experience, from purchasing our premium pet food products to engaging with our online content. The types of information we collect include:
Personal Information
Account Information: When you create an account on our website, we collect details such as your name, email address, billing and shipping address, phone number, and payment information to process orders and manage your account.
Comments and Interactions: If you leave comments on our website or engage with our customer support, we collect the data provided in forms (e.g., name, email address) along with your IP address and browser user agent string to assist with spam detection.
Marketing Preferences: If you opt into newsletters or promotional communications, we collect your email address and preferences to provide tailored updates about BELIF products, pet care tips, and offers.
User Profiles: For registered users, we store the personal information you provide in your user profile, which you can edit at any time (except for your username).
Non-Personal Information
Cookies and Tracking Technologies: We use cookies to enhance your browsing experience, save login information, and remember your preferences. For example, login cookies last for two days, screen display option cookies last for one year, and cookies for comments (if you opt in) persist for one year. Temporary cookies to check browser compatibility are discarded when you close your browser.
Usage Data: We collect anonymized data about how you interact with our website, such as pages visited, time spent, and click patterns, to improve our services and website functionality.
Device Information: We may collect information about your device, including browser type, operating system, and IP address, to optimize our website and detect potential security issues.
Media and Embedded Content
If you upload images or other media to our website, we advise against including embedded location data (e.g., EXIF GPS), as visitors may extract this information. Articles on our site may include embedded content (e.g., videos, images) from third-party websites, which behave as if you visited those sites directly and may collect data, use cookies, or track interactions if you are logged into those third-party services.
How We Use Your Information
We use the information we collect to deliver our products and services, improve user experience, and uphold our commitment to clean, science-based pet nutrition. Specific uses include:
Providing and Improving Services
Processing and fulfilling orders for BELIF products, including shipping and payment processing.
Managing your account and providing customer support.
Personalizing your experience, such as saving your preferences or recommending products suited to your pet’s needs.
Analyzing website usage to enhance functionality, content, and user experience.
Communication
Sending order confirmations, shipping updates, and responses to customer inquiries.
Providing promotional content, newsletters, or pet care tips if you have opted in to receive such communications. You can unsubscribe at any time via the link in our emails or by contacting us.
Notifying you of updates to our Terms of Service, Privacy Policy, or other important changes.
Security and Fraud Prevention
Using IP addresses and browser data to detect and prevent spam, fraud, or unauthorized access.
Monitoring website activity to ensure compliance with our Terms of Service and applicable laws.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and ensure our website functions effectively. These include:
Essential Cookies
Login Cookies: Save login information for two days, or two weeks if you select “Remember Me” during login. These are removed upon logout.
Temporary Cookies: Set when you visit our login page to check if your browser accepts cookies, discarded when you close your browser.
Editing Cookies: When you edit or publish content (e.g., an article), a cookie storing the post ID is saved for one day, containing no personal data.
Optional Cookies
Comment Cookies: If you opt in, we save your name, email, and website in cookies for one year to streamline future commenting.
Analytics Cookies: Collect anonymized data to understand website usage trends and improve our services. You can opt out via your browser settings.
You can manage cookie preferences through your browser settings, though disabling essential cookies may affect website functionality.
Who We Share Your Data With
We prioritize your privacy and only share your data when necessary to provide our services or comply with legal obligations. We may share your data with:
Service Providers
Third-party vendors who assist with payment processing, shipping, website hosting, or customer support. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
Automated spam detection services to check visitor comments for inappropriate content.
Third-Party Integrations
If you interact with embedded content (e.g., YouTube videos, social media widgets), those third-party websites may collect data about you, use cookies, or track your interactions, subject to their privacy policies.
If you use Gravatar for comments, an anonymized hash of your email address may be shared with Gravatar to display your profile picture, per their Privacy Policy (https://automattic.com/privacy/).
Legal Compliance
We may disclose your data if required by law, such as in response to a court order, subpoena, or regulatory request.
In the case of a password reset, your IP address may be included in the reset email for security purposes.
How Long We Retain Your Data
We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:
Comments
Comments and their metadata (e.g., IP address, browser data) are retained indefinitely to recognize and approve follow-up comments automatically, unless you request deletion.
User Accounts
Personal information in user profiles is stored for as long as your account remains active. You can edit or delete this information at any time (except for your username), and website administrators can also access and edit this data.
Login and screen option cookies are retained for two days and one year, respectively, unless you select “Remember Me” (two weeks) or log out (cookies removed).
Analytics and Usage Data
Anonymized usage data may be retained indefinitely to analyze trends and improve our services.
If you request deletion of your data, we will remove it from our systems, except for data we are legally required to retain for administrative, legal, or security purposes (e.g., tax records, fraud prevention).
Your Data Protection Rights
We respect your rights to control your personal data. Depending on your jurisdiction, you may have the following rights:
Access and Portability
Request a copy of the personal data we hold about you, including data you provided (e.g., account details, comments).
Receive an exported file of your personal data in a structured, commonly used format.
Correction and Deletion
Request correction of inaccurate or incomplete personal data in your user profile.
Request deletion of your personal data, except for data we must retain for legal or administrative purposes.
Objection and Restriction
Object to or restrict the processing of your data for certain purposes, such as marketing communications. You can unsubscribe from marketing emails at any time.
Opt out of non-essential cookies via your browser settings.
Withdraw Consent–
Withdraw consent for data processing where consent is the legal basis (e.g., marketing communications). This does not affect data processed prior to withdrawal.
To exercise these rights, contact us at our customer service email or through the contact details provided on our website. We will respond within the timeframes required by applicable law (typically 30 days). Please note that we may need to verify your identity before processing your request.
Where Your Data Is Sent
Your data may be processed or stored in locations outside your country, including Malaysia, where BELIF PETFOOD (INT) SDN. BHD. (1387421-H) is based, or other jurisdictions where our service providers operate. We ensure that any data transfers comply with applicable data protection laws, such as the Malaysian Personal Data Protection Act 2010 (PDPA), and that appropriate safeguards are in place, such as standard contractual clauses or binding corporate rules.
Spam Detection: Visitor comments may be checked through automated spam detection services, which may process data on servers outside your jurisdiction.
Third-Party Services: Embedded content providers (e.g., YouTube, Gravatar) may process data according to their privacy policies, and data may be sent to their servers in various countries.
Data Security
We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it, including:
Encryption of sensitive data, such as payment information, during transmission and storage.
Regular security assessments and updates to our systems to prevent unauthorized access.
Access controls to ensure only authorized personnel can access your data.
Contractual obligations for third-party service providers to maintain equivalent security standards.
Despite these measures, no online system is completely secure. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately of any suspected security breaches.
Children’s Privacy
Our website, products, and services are not intended for children under the age of 16. We do not knowingly collect personal information from individuals under 16. If you are under 16, please do not submit personal information to us. If you are a parent or guardian and believe your child has provided personal data, contact us to request its deletion.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or website functionality. If we make material changes, we will notify you via email (if you have an account) or by posting a notice on our website before the changes take effect. Your continued use of our website, products, or services after such changes constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
BELIF PETFOOD (INT) SDN. BHD. (1387421-H)
We are committed to addressing your inquiries promptly and in accordance with applicable data protection laws.
Our Commitment to You
At BELIF PETFOOD (INT) SDN. BHD. (1387421-H), we believe that protecting your privacy is as important as nourishing your pets with clean, science-backed nutrition. We handle your data with the same care and responsibility we put into crafting our pet food products, ensuring transparency, security, and respect for your trust.