“I want my dogs to enjoy good food like me.” From humble beginnings, the BELIF Founder, Mr Alex, recognized the importance of quality ingredients in promoting the health and vitality of his dogs. It’s all started from the home to the local factory and the world. The 20 years journey in combining scientific research with a genuine love for animals, he set out to develop a range of pet food products that prioritize nutrition, taste, and overall well-being. Alex and his team spent time in meticulous research and collaboration with experts in veterinary nutrition, he discovered ground breaking formulations that address the specific dietary needs of cats and dogs.

Alex always says, good food is not only for home pets but also the stray dogs, cats and not forgetting the injured mates too. Therefore, Alex influence extends beyond the realm of nutrition. In time, BELIF’s team members are carrying ALEX’s driving force in promoting ethical and sustainable practices within the pet food industry.